HEART BEHIND THE PRESS

My name is Laura Nicole, founder of Valley Center Print Shop. I’m a mother of three, an entrepreneur, a creator, and a proud Indigenous woman from the San Pasqual Band of Kumeyaay and Pauma Valley Band of Luiseño Indians.

But before there was a print shop, there was a dream.

In 2012, I started my first clothing line called Savage Threadz. It was my way of sharing stories through streetwear. I loved creating designs that carried culture, identity, and meaning. Art, storytelling, and fashion were always in my blood.

At the time, I didn’t own printing equipment. I was simply a designer with big ideas and a passion for expression.

In 2018, after saving money from selling hand-decorated sugar cookies at local events, I finally had enough to purchase an old print shop. It wasn’t glamorous, but it was mine. That moment marked the beginning of Valley Center Print Shop.

What started as a leap of faith quickly became a purpose.

Today, Valley Center Print Shop is a Native American and woman-owned business, where every piece is printed with care and intention. We specialize in graphic design, screen printing, and apparel creation, helping brands, businesses, schools, and organizations bring their vision to life.

As a mother of three children, including one with special needs, my family is the reason behind everything I do. This business helps support my children and shows them that hard work, faith, and creativity can build something meaningful.

Alongside running the print shop, I also work as a model in Indigenous fashion. Watching my worlds collide has been one of the most fulfilling parts of this journey. The same communities I walk the runway with are the communities I now get to create for.

Every shirt printed here carries more than ink.

It carries story, culture, family, and heart.

Because this shop was never just about printing shirts.

It’s about building something that lasts for my children, my community, and the generations that come after us.